Rachel Scheer explains how her 6-pack abs are not the key to having over 265,000 Instagram followers, it’s about being genuine by showing the struggles and the successes. She outlines the crucial steps to growing your brand, your business and your following while maintaining a healthy lifestyle by sharing her journey from a hospital dietitian to a successful entrepreneur and social media influencer.

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Learning Commercial Real Estate – Pam Goodwin, Shelby Beckman, Guest: Rachel Scheer – @RachelScheer RachelScheer.com
S1E11

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6:20 – There is a difference between being in shape and being healthy. Health is essentially a pyramid with nutrition being the foundation, then exercise, then lifestyle. Nutrition is the most important factor in a healthy lifestyle followed by at least 30 minutes of exercise daily. The lifestyle factors include sleep and stress.
10:19 – Rachel grew up in Minnesota, moved to Texas to attend Baylor with the intent of becoming a dietician. While in college, she started her social media accounts, which she used to post motivational stories including her own struggles. As her social media following grew, she incorporated her nutritional training with motivational posts to define her brand.
14:50 – Currently, Rachel has over 265,000 followers and states that the key to growing your social media brand and following, post about subjects in which you are truly interested. Share your story including your struggles. Find your niche, you cannot please everyone with every post. Be genuine and followers with find you.
18:25 – The most viewed posts are often the photos she takes herself, not the produced or professional photos.
22:36 – Rachel’s nutritional services incorporate holistic methods. In the initial 1.5-hour evaluation she performs an entire assessment. She creates a lifestyle plan with the client.
25:50 – You are only as strong as your environment. If you have junk food in your house, when you get a craving, it is easy to access. You can have a plan to eat healthy, but if you are not prepared, you are less likely to follow the routine.
29:20 – Accountability is critical. For example, if you have a workout partner, you feel the need to be accountable to the other person. Many people who struggle with committing to a diet or workout plan comes from self-doubt. Countering that requires adopting self-confidence building actions. Something as simple as picking out your clothes for the following day.
32:03 – You either have excuses or results, but you cannot have both.
35:40 – You cannot be your most productive if you are stressed. Working out is a stress reliever.
38:15 – When starting a business or brand, you must know your audience, do not try to win everyone over. Become an expert in what you are trying to do. Look at others who are successful in what you want to do. What are they doing correct?

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