Why Charing $99 for PT is a Must – How much personal trainers should charge – PT Sales – 6-1
Pricing scares the life out of most Trainers and what I’m going to show you might make you hide away like a scared turtle. Pricing and how much is enough or too much always comes up and distracts Personal Trainers from what they want to offer.
I’ve seen where PT’s have 6 different structures for Casual PT, 4 and 8 Week, 3 months, 6 months and even 12 month programs with various elements. On top of that staggered pricing and different inclusions for if they trained 1 day or 5 days a week. It’s overkill!
**NOTE: Clients will pay any price within reason if the perceived value is there.
Most trainers, for example, will do the following pricing for a 30-minute session
(don’t do this or stop immediately)
1x Session = $35
2x Sessions = $60 ($30 each)
3x Session = $70 ($25 each)
4x Session = $90 (22.50 each)
Remember $2000 p/w = 6 Figures
You will need to do 89 Sessions at $22.50 instead of just 40.
In the 6 figure program (this program), we are teaching you how to sell your services effectively at a higher price point to increase your value without more work. Over the next few sessions and weeks, you will learn the complete sales process to be confident in your sales ability, and how to secure clients for longer and so much more.
With your new confidence in the sales process, you will stand firm on your pricing and offers and be able to increase your pricing to above;
1x Session = $60+
2x Sessions = $99+
3 x Session = $148+
4 x Session = $197+
** This is the same pricing I used and recommended to start with.
Remember $2000 p/w = 6 Figures
You will need to do 40 Sessions at only $50.00
With the bundled services you can easily charge $70 -$80 for one session which many of senior coaching clients are doing.
Learn more about the Fitness Business Coaching and Fitness Business Mentoring programs here:
http://smarterpt.com/home/fitness-business-mentoring/
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