In this video I review how three Personal Trainers are using Facebook Ads to grow their businesses.

This is the second video in a series where I review how businesses are using Facebook Ads.

My name is Ryan Ferguson. I’m a social media consultant who helps local businesses get more clients and customers using Facebook Ads primarily.

They say that success leaves breadcrumbs. So I spend time studying other marketers to see what I can learn from their work. And to see how I can improve my ability to deliver Facebook Ad results for my own clients.

I thought it would be interesting to review a Fortune 500 company because a lot of content I see on YouTube is targeted towards small businesses and ecommerce stores.

Here are the key takeaways from this Facebook Ads video analysis:

1) Call out the community your business operates in.
2) Tailor your message to a specific audience.
3) Have a clear and measurable Call To Action (CTA).
4) Consider using retargeting ads to increase conversions.
5) Remove unnecessary “filler” content from yoru ad copy.
6) Let your personality shine in your ads.
7) Address a specific pain point your audience is experiencing.
8) Offer something with a high perceived value.
9) Limit the amount of text overlay on your ad image or video thumbnail.